Built for students, alumni, and fans who bleed purple and gold, this collection combines school spirit with clean, modern design—perfect for campus life, game day, or everyday repping.

Each piece in the collection showcases the official JMU branding, from the crowned Duke Dog to the classic James Madison wordmark. Whether you’re rocking a hoodie on the Quad, tailgating at Bridgeforth Stadium, or bringing the JMU vibe to your post-grad life, this gear is designed to stand out with pride and last through every milestone.

Crafted with high-quality materials, the James Madison Collegiate Collection delivers comfort, durability, and style in every item. Expect ultra-soft tees, fleece-lined sweatshirts, fitted caps, and versatile accessories—all created to match the energy of one of the nation’s most spirited fanbases. The bold purple, accented with metallic gold and white, gives every piece that signature JMU edge.

More than just clothing, the collection also features dorm and lifestyle accessories to help you bring that Duke spirit into your space. Think elevated decor, banners, and everyday items designed with both function and pride in mind.

Whether you’re a freshman finding your place or an alum leading with Duke determination, the James Madison Collegiate Collection is your badge of honor. This is gear that represents more than a school—it represents a mindset of leadership, tradition, and excellence.

Own your legacy. Rep your roots. And wear the purple and gold like you mean it.

Go Dukes.